Creative direction.
Brand strategy.
Elevated Authenticity.
Patrick Davis is a Toronto-based Creative Director and Strategist with a thirty-year legacy in fashion, beauty, and lifestyle. From seventeen years defining Roots to directing campaigns for global houses, he builds the kind of creative that doesn't just look elevated — it performs.
New Work
A full-scale reimagining of Plutino Group's digital presence — new identity, new architecture, new authority. Built to reflect a world-class agency at the height of its influence.
More to See
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Global Archive: Selected Works
Three decades of work, distilled. Heritage brands, global campaigns, and the visual thinking behind them — collected in one place.
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Plutino Culinary: Rebrand
I led an end-to-end evolution for this culinary powerhouse, modernizing its digital presence and visual identity to celebrate a diverse roster of world-class talent.
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Roots: Comfort Is Our Nature
I directed this campaign to bridge indoor and outdoor sanctuaries, positioning plant-based staples through a lens of organic minimalist realism.